*Loan,banking and credit>>>insurance agent

How can an insurance agent target Generation Y to work for him/her?

My boss has me on this project. He needs more staff- bad- but can't hire anyone. He wants someone with intelligence, "snap", and dependability willing to become a licensed insurance representative. We're aware that insurance seems boring... so how do we convince young people that insurance would be a good field for them? We have taken out classified ads in papers and local employment websites and now are taking out a radio ad.

Try to find college grads who might be interested in moving back to your town once they graduate. I got into the field when I was 25 and I was the oldest one in the office who wasn't in management. To this day, that agency primarily recruits new college grads.

Start by talking to them about their parent's. Find out what they do for a living. Most of the time, you will hear that they work for someone, or a company. Which mean they don't own there own time. They will also say that their pay doesn't match how much work they do. In insurance you get what you put in.
Experienced Agent
If your boss is paying a competitive wage, he shouldn't have any problem filling the position.

If he's trying to get a $30 an hour person for $8, give it up - and start job shopping yourself.
agent, 21+ years
Yeah, what she said. If the sales opportunity is so terrific, you should be able to attract experienced insurance professionals to work for you. If I went to a job where there were lots of insurance sales people, and didn't see anyone with silver hair (except maybe the owner) that would shoot up a huge red flag for me.

Same reason you don't see many old people in the restaurant biz; hard work no long term reward.
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