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How can i raise $ for my small biz if a bank or sba loan is not an option but have a great product & website? |
My business's website is www.jackthecuddlydog.com and we sell baby videos for children three and under. We've gotten great reviews that can be seen on amazon.com and on our site in our "press" section. We need capital primarily for advertising and pr. While limited resources are definitely a hindrance, there are still a lot of ways you can do to market your business on a shoestring budget. Here are some of them: 1. Contact catalogs offering children's videos and present your product and ask them if your product can be carried in their catalog. One catalog that is a good fit for your product is Big Kids Video http://www.bigkidsvideo.com . I interviewed its owner a few years back http://www.powerhomebiz.com/onlinesucces... and Tamara's catalog and website could be a perfect fit for you. She carries independent videos as well as children's videos that she has produced, and sells them via her catalog and website. Find others like BigKidsVideo.com and request that your video be included in their selections. 2. Pitch your video to parenting publications. Prepare a good product kit that describes your video, how different it is from other videos available, what children can learn from it, and how it can help a child's development. If Parenting Magazine for example reviews it, you can expect a tremendous bump in traffic and sales. Pitch your product to as many publications as you can, tailoring each pitch to different editorial voice (e.g. a pitch to Preemie Magazine would be different from Working Woman magazine). 3. Continue to write press releases about your product. Press releases are an excellent way of getting media attention, as well as gaining backlinks for your website. The more websites that link to you, the higher search engines ranking you can get. I would make a directory. For example get other people you know (or don't) who have a business they want advertised & ask them for $100 for example to be listed in your directory for a 1 year. You also make it exclusive, 1 plumber, 1 electrician, manaicurist, realtor, etc, etc. & then when you have 10 ppl you just made $1000. Then list them all on your site or make a directory on a sheet of paper & include in shipm,ents behind thier invoice to clients. I would not recommend borroing the money anywhere, thats how companies without capital fail becuase all their profit goes into paying back what they didn't have in the first place. Just save up or slowly build your business. A good idea is to get a potential client on board and have them pre pay for some of your product in return for a better price. You might even find a local gift store, toy store or other small independent retailer that will give you some money up front to fund the development of your product. 1. Angel Investors: These are people with high net worth who like investing in small companies or new ideas, but want to remain private or silent investors. You must relinquish some sort of ownership share and share the profits. 2. Venture Capitalists: Very organized and professional businesses who will invest small amounts or large amounts of capital, depending on your needs and their investment strategies. You will almost certainly have to relinquish majority ownership, but not always. In return you get cash, and very professional business consulting and guidance. 3. Private Equity groups: These are very well financed organizations with portfolio companies. Portfolio companies are investments, or multiple small companies, under one umbrella. Basically you would be acquired, but gain access to a vast amount of capital, business acumen, and cross selling opportunities. 4. Competition: Strategic partnerships with competitors may be a good decision. You gain distribution channels and strong branding. In return you can increase volume and revenues. Another option that has not been mentioned by any of the other responders to your question is, see if you/your company qualify for any government sponsored grants. Check out this link: http://www.fedmoney.com/grants/b0013.htm... |
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